腾讯加码短视频 对弈头条

2018-11-19 09:35:19来源:北京商报  

一款低调推出的短视频App“哈皮”却意外成了多方关注的焦点,而它的背后不仅仅有背靠腾讯好乘凉的优势,更有甚者认为它是另一款对标今日头条短视频矩阵的新武器。

未标题-2 拷贝

美尔雅YIKUANDIDIAOTUICHUDEDUANSHIPINApp“HAPI”QUEYIWAICHENGLEDUOFANGGUANZHUDEJIAODIAN,ERTADEBEIHOUBUJINJINYOUBEIKAOTENGXUNHAOCHENGLIANGDEYOUSHI,GENGYOUSHENZHERENWEITASHILINGYIKUANDUIBIAOJINRITOUTIAODUANSHIPINJUZHENDEXINWUQI。ZUOWEIJINNIANLAIDEREMENSHICHANG,TENGXUNZIJINNIANYILAIPINPINJIAMADUANSHIPIN,DANYUCITONGSHI,CHIXUBUJUZHIXIAPINLEIQUTONG、BAOKUANNANCHUDEXIANXIANGRENGWEIGAISHAN。MIANDUITONGYANGZAIDUANSHIPINLINGYUSHENRUBUJUDEJINRITOUTIAODENGPINGTAIDEJINGZHENG,TENGXUNYOUGAIRUHEFAZHANZISHENYEWU?

密集布局

11YUE16RI,TENGXUNTUICHU“HAPI”App,CHENGWEIJIyooSHIPINZHIHOUBENYUENEITUICHUDEDIERKUANDUANSHIPINCHANPIN,YESHITENGXUNDILIUKUANDUANSHIPINApp。BEIJINGSHANGBAOJIZHEDENGLU“HAPI”AppFAXIAN,YUyooSHIPINJUJIAOGUSHIXINGDEWEIJUWEIZONGYIYOUSUOBUTONG,“HAPI”ZHUDAGAOXIAODUANSHIPIN。DANJUTENGXUNNEIBURENSHITOULU,“‘HAPI’BINGMEIYOUBEIGUILEIWEIDUANSHIPINCHANPIN”。

美尔雅JINGUANXIANJIEDUAN“HAPI”ZAITENGXUNNEIBUDEDINGWEISHANGWEIJINYIBUGONGBU,DANDUANSHIPINLINGYUWUYISHITENGXUNJINQIDEBUJUZHONGDIANZHIYI。JUBEIJINGSHANGBAOJIZHEBUWANQUANTONGJI,MUQIANTENGXUNZAIDUANSHIPINSAIDAOSHOUWOSHIYUKUANCHANPIN。JINZAI2018NIAN2-8YUE,TENGXUNJIUSHANGXIANLESANKUANQUANXINDUANSHIPINApp:XIAFANSHIPIN、SUKANSHIPINHETENGXUNSHIGUANG,DINGWEIGEBUXIANGTONG。CIWAI,TENGXUNHAISHANGXIANLEWEISHI、MAOBING、MOKAMOKADENGXIANGGUANCHANPIN。ZHICI,TENGXUNZAIDUANSHIPINSHANGDEBUJUYIFUGAIYULE、YINGSHI、配资公司 、SHIPINZHIZUO、PEIYINDENGZHUDUOLINGYU。

PINFANBUJUDEBEIHOUDAIBIAOZHETENGXUNDUIGAIXINGYEFAZHANKONGJIANDEKENDING,TENGXUNJITUANFUZONGCAILINSONGTAOCENGBIAOSHI,“DUANSHIPINRENGRANCHUYUBAOFADEQIANYE,TENGXUNZAIYANJIUBUTONGSAIDAODEBUTONGJINGZHENGCELVE”。BUGUO,TENGXUNDUIGEGECHANPINDEZHONGSHICHENGDUQUEBUYIYANG,WEISHIHEyooSHIPINHUODEDEZIYUANHEPUGUANGLIANGMINGXIANGAOYUQITACHANPIN。

LIRU9YUEZHONGXUN,PENGYOUQUANKEYIZHIJIETIAOZHUANWEISHIPAISHEBINGFENXIANGDUANSHIPIN,WEISHICHENGWEIWEIYIYIGENADAOWEIXINLIULIANGZIYUANDEDUANSHIPINCHANPIN。TONGYUE,TENGXUNNEICEyooSHIPIN,HOUZHEYEPINPINCHUXIANZAITENGXUNSHIPINDAJU《RUYICHUAN》DECHAPIANGUANGGAOZHONG。TENGXUNNEIBURENSHIGAOSUBEIJINGSHANGBAOJIZHE,“TENGXUNHAISHIGULINEIBUSAIMADE,SUOYICAIHUICHUXIANZHEIMEDUODUANSHIPINCHANPIN,NEIBUSAIMASHIXUYAOSHIJIANDE,SHANGXIANZHEIMEDUOCHANPINYEZHENGMINGTENGXUNDUIDUANSHIPINYOUZUGOUDENAIXIN”。

两方对峙

TENGXUNDUIDUANSHIPINDEZHONGSHIYIBUYANERYU,DANZAIBUJUGUOCHENGZHONG,TENGXUNBUDEBUMIANDUILINGYIGETONGYANGDUIGAISHICHANGYOUZHEJIAODAYEXINDEDUISHOU——JINRITOUTIAO。2016NIAN9YUE,JINRITOUTIAOZHENGSHIXUANBURUJUDUANSHIPINSHICHANG,YEZHENGSHIZAITONGYINIAN,JINRITOUTIAONEIBUFUHUADEDOUYINHEHUOSHANXIAOSHIPINSHANGXIAN。CIHOU,JINRITOUTIAOHAIYONG10YIMEIYUANSHOUGOULEBEIMEIDUANSHIPINSHEQUMusical.ly,SHANGXIANXIGUASHIPIN、PIPIXIADENGCHANPIN,ZAIBUJU期货配资 SHICHANGDETONGSHI,HAIXIANGHAIWAISHICHANGTUOZHAN,XIANGNEIRONGSHANGYOUBUJU,ZHUBUXINGCHENGDUANSHIPINJUZHEN。

美尔雅ZAIYENEIRENSHIKANLAI,YUJINRITOUTIAODEJUZHENSHIDAFAYIYANG,TENGXUNTUICHUDEYIXILIEDUANSHIPINCHANPIN,YESHIZAIYUJINRITOUTIAOJINXINGDUIKANG,RUTOURUZHONGJINBINGHUODEWEIXINPENGYOUQUANZHONGDIANFUCHIDEWEISHI,BEISHIWEIYUJINRITOUTIAOQIXIADEDOUYINZHENGMIANDUIKANG。

ERCICISHANGXIANDE“HAPI”,YEYOUGUANDIANRENWEIYISIDUIBIAOJINRITOUTIAODEPIPIXIA。PIPIXIAWEIJINRITOUTIAOZAI3GEYUEQIANTUICHUDEYIKUANApp,ZHUDAGAOXIAOSHIPINHESHENPINGLUN,CONGTUBIAODAOGONGNENG,DOUYUNEIHANDUANZIYOUBUSHAOXIANGSIZHICHU,BEIRENWEISHINEIHANDUANZIDEFUZHIBAN。ERNEIHANDUANZIYESHUYUJINRITOUTIAO,JIEZHI2017NIANYIYONGYOU2YIYONGHU,YUEHUOYONGHUCHAOGUO2000WAN。DAN2018NIAN4YUE,GUOJIAGUANGBODIANSHIZONGJUYIDAOXIANGBUZHENG、GEDIAODISUDENGLIYOUZELINGJINRITOUTIAOYONGJIUGUANTINGNEIHANDUANZIAppHEGONGZHONGHAO。

MIANDUIYENEIGUANYUTENGXUNYUJINRITOUTIAODUIBIAODESHENGYIN,TENGXUNYEYOUZHEBUTONGDEGUANDIAN。TENGXUNNEIBURENSHIBIAOSHI,“TENGXUNYUJINRITOUTIAOZUODUANSHIPINDEJIAODUBUTONG,TENGXUNSHIZHANZAIDAPINGTAIDEJIAODUKAN,YAOZUODUOPINGTAIFENFA、YAOPINGHENG,JINRITOUTIAOSHIMINGXINGQIYEHEZHUNIPOGONGSIDEDAFA,JUJIAOGONGSISUOYOUDEZIYUANLAITUI,ZHEISHILIANGZHONGMOSHI”。

美尔雅TENGXUNHEJINRITOUTIAOZAIDUANSHIPINLINGYUDEJINGZHENGZHIHUIYUELAIYUEJILIE。ZHONGYANGCAIJINGDAXUEWENHUAJINGJIYANJIUYUANYUANZHANGWEIPENGJURENWEI,HULIANWANGXINGYEDEFAZHANGUOCHENGZHONG,HENDACHENGDUSHANGDOUHUICHUXIANQUNXIONGZHULUDEXIANXIANG,DANRENGYAOKANSHEIYOUGENGDACAILI、ZIYUANQUWENZHUYOUSHI。WEILAIDUANSHIPINPINGTAIDEJINGZHENGRENGHUIJIAJU,ZHUYAOYUANYUSHUZINEIRONGXIAOFEIDEFAZHANSHITOUXUNMENG,QIESHICHANGKONGJIANHENDA,HAIYOUKONGBAIDEJINGZHENGQUYUKEYIWAJUE,TONGSHIZHEICHANGSISHAYEHUIRANGYUELAIYUEDUOQUEFASHILIDEPINGTAITUICHU。

差异求存

LINSONGTAOCENGCHENGREN,TENGXUNHAIZAITANSUODUANSHIPINDEGUOCHENGZHONG,“XIWANGJIEZHUCHANPINXINGTAI,QUZUOYIXIEBUTONGYUXIANZAISHICHANGSHANGYIXIECHANPINHEXINDECHANGSHI”。ERJINGGUOJIAGOUDEBUDUANDIAOZHENG,TENGXUNXIDUANSHIPINPINGTAIWEILAIYEJIANGHUIYITONGCHOUDEFANGSHIJINXINGZHENGHE。DUICI,LINSONGTAOZAITENGXUNDUANSHIPINDEWEILAIZHANLVESHANGJINXINGLECHANSHU,“WOMENCHENGLILEPCG,WEILAIZAIDUANSHIPINSAIDAODAFASHANGSHOUXIANHUIBAYIXIECHANPINHEBING,HUOZHEYOUQINGXIDE、BUTONGDECHANGSHI,KENENGWEILAIWOMENYIRANBUHUIZHIYOUYIKUANCHANPIN,DANBUHUIXIANGYIQIANYIYANGZHIJIANMEIYOUXIETONG,WOMENCHENGLIPCGDEMUDESHIXIWANGZAIDUANSHIPINZHEIGELINGYULIDEDAFAYAOYOUYIDINGFENGONGHEXIETONG”。

BEIJINGDAXUEWENHUACHANYEYANJIUYUANFUYUANZHANGCHENSHAOFENGZHICHU,DUANSHIPINZHEIZHONGXINGSHIJIEXIALAIJIANGHUICHENGWEIGUANSHANGNEIRONGDEYIDAQUSHI,YINWEISHIPINBIJINGSHIGENGJUXIANGHUADEZAITI,XIANGBIWENZIKEYIZAIGENGDUOHUANJINGXIASHIYONGYONGHUDESUIPIANHUASHIJIAN,DANXINYINGYONGDEKAIFAQUEBUNENGYIYIYOUDEBAOKUANYINGYONGZUOWEILANBEN,ERSHIYAOJINXINGCHAYIHUAQIUCUN。JIUTENGXUNBENSHENLAISHUO,QIYOUSHIJIAODAQIESHENGTAIZHONGYOUXIANGDANGYIBUFENZIYUANKEYIJINXINGZHICHENG。ZAIZHEIDANGZHONG,NENGFOUJIANGWEIXIN、QQDENGDATILIANGPINGTAIDEYONGHULIULIANGJINEIRONGCHANCHUZHUANHUADAOXINPINGTAISHANG,CONGERJINXINGNEIRONGDEKUAISULIUDONGXINGCHENGYITIHUAGEJUJIANGHUISHIGUANJIANYIBU。

美尔雅CIWAI,WEILAIYONGHUDEYUEDUXIGUANRENGHUIFASHENGGAIBIAN,CHIXUXINGYUEDUDEXIGUANHUIJIXUJIAQIANG,ZHEIYEWEILIANZAIXINGDUANSHIPINDEYONGHUJINXINGLEYIDINGJIACHI。“LIANZAIXINGDUANSHIPINDEXINGSHIHAIKEJIANGGUANGGAOZUOWEIWEIYISHOUYITUJINGDEXIANZHUANGJINXINGGAIBIAN,ZAINEIRONGZHONGJINXINGDIANSHANGZHIRU,DATONGXINDEBIANXIANCHUANGKOU,ZHEIYESHIYUANYU‘DAMEITI+DAMAICHANG’FAZHANNEIHE,ZHIYOUZHEIYANGCAINENGRANGWEILAIDEDUANSHIPINPINGTAIXINGCHENGSHENGTAI。”CHENSHAOFENGRUSHISHUO。(BEIJINGSHANGBAOJIZHE ZHENGRUI WEIYU SHIXIJIZHE MUMU)

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